When relevant, posts are sponsored or contain affiliate links. Read More TM System Bias, Part 10b: Halo Effect on GIRLBOSS by Morgan Reece July 25, 2020July 17, 2020 Categories Draft, Trademark System Bias Tags Case Studies TTAB and GIRLBOSS are paving the way for faulty trademark registrations. No, they’re widening a roadway that was paved in New York. How? The Halo Effect.