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The Why and How of Frivolous Trademarks

Last updated on June 10th, 2020 What’s behind the rise in trademark applications? Some blame China, but I think there’s more to it. And why and how are so many questionable trademarks registered? At the heart of it, trademarks should protect consumers from counterfeit products; instead, trademark trolling and questionable trademarks limit competition and innovation. … Read more

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How to Respond to TM Bullies

Last updated on July 12th, 2020 A revamped version of a post from 2018. IP Infringement Claim Response  Have you received an email from the owner of a registered trademark telling you to remove your design?  (Note: If the IP notice comes from the applicant for a new trademark, it’s probably best to respond with … Read more

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USPTO Audits

Last updated on June 9th, 2020 Here’s an example of why you should treat your online business like a real business from Day 1. Without proper documentation, you won’t have a leg to stand on when the time comes to register a trademark for your brand. USPTO apparently audits registrations. The screenshot is hard to … Read more