Trademarks for Entrepreneurs


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The Why and How of Frivolous Trademarks

What’s behind the rise in trademark applications? Some blame China, but I think there’s more to it. And why and how are so many questionable trademarks registered? At the heart of it, trademarks should protect consumers from counterfeit products; instead, …

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Make America Grateful Again

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Make America Gullible Again

“Make America Grateful Again” is a registered trademark for hats and T-shirts (SN87587829). As if a typical consumer seeing products bearing this “mark” (decorating shirts in large print across the center of the chest) would be gullible enough to think …

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Failure to Function Example: Widespread Use

Love it! Here’s a great example of a term’s failure to function without widespread use on goods. This is a big deal, because in the Merch By Amazon fight against questionable trademarks, USPTO has typically denied Letters of Protest that …

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LOP Examples: Class 035 Update

FRIVOLOUS TRADEMARKS:  IC 35 Letter of Protest update:  My Dog Mom Letter of Protest was dismissed in part and denied in part:  1) a “failure-to-function — widely used message” refusal was already issued, so my protest on that basis is …

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