Trademarks for Entrepreneurs

Why learn about trademarks?

Because you know stuff. Stuff that affects whether common words in your industry will become harmful trademarks. Yes, even as a newbie.

Why are they harmful? Because competitors can’t use registered trademarks to decorate or market their products.If the trademark is a common phrase in the industry, that hurts!

• Razors couldn’t be MADE IN AMERICA
• Grocery stores couldn’t ask WHY PAY MORE?
• There would only be one supplier of N95 masks in a pandemic
• Romance writers couldn’t call their heroes COCKY
• Jewelry makers couldn’t stamp their bracelets with AFFIRMATIONS
• T-shirt slogans couldn’t say ONCE A MARINE ALWAYS A MARINE

Only You Can Stop Faulty Trademarks

USPTO examiners need your help to do their job well. They know the law. What they don’t know is the ins and outs of every industry under the sun. (Nobody does!)

The trademark Letter of Protest procedure lets you share important information. Things you know because you know your industry better than any attorney. What you might not know is

• how to search for trademark applications that affect your industry
• how to tell what’s important and what’s not
• what evidence the law says is relevant and what’s not
• how to present evidence in the right way

Maybe you’re thinking, “This sounds like Greek!”

That’s okay. It was Greek to me, too.

If a stay-at-home mom of six can learn this stuff, so can you.

Shall we begin?

Let’s start with a beach story.